7/12/2008

GM Goes Green in A World-Wide Way

As if all the hoopla about GM’s new Chevy Volt electric car weren’t enough, the Detroit based automaker has gone a step further in repenting for its sinful, SUV producing past. As part of its new green image, GM announced on July 8th that it will install the largest solar roof in the world on its car assembly plant located in Zaragoza, Spain. The project will cover 2 million square feet of rooftop, and will use approximately 85,000 solar panels. On completion the project should generate 15.1 million kilowatts of power per year. The company is not just talking green talk, it is putting its resources into walking the green walk. It's a brave move as there is little margin for error.

GM’s announcement comes amid whispers of bankruptcy and at a time when GM stock is lower in price than it has been in 40 years. What will happen, both to the project and to GM, is anybody’s guess, but clearly, one of America’s biggest corporations has totally reversed course and realized that the future of the country and of the world lies in finding viable alternatives to fossil fuel. It’s good to see an American automaker waking up to reality. Come home to America, GM. All is forgiven. I can’t wait to test drive a Volt.

GM Europe President Carl-Peter Forster discusses this new project.

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